Blog posting software to exceed your bottom-line goals.
You’ve heard the social networking buzz, you’re familiar with Web 2.0,
and you’re thinking “Maybe we should blog?”
Yes, your organization should blog – but not just for the reasons you’d
expect.
Every business is built by getting, keeping and growing customers. And that
requires sustainable relationships with those customers, to get them buying
from you and then coming back. Blogging helps you connect with those customers
at a personal level.
But blogging can also help you win the SEO battle so prospects first find
you online, and then convert to customers when they like what they find.
Blogging = SEO opportunities = customer conversion opportunities. That’s
why your organization should blog…with Compendium Blogware, that is.
Compendium helps you win the search engine battle and convert at a higher
rate:
…by creating keyword-rich content that our tools automatically structure in
the ideal way for search engines.
…with human interaction. When someone finds your blogs, they’ll find a real
person talking in a relevant and meaningful way.
Need further convincing?
Let your people have their say… almost.
Does the notion of blogging employees make you nervous? You’re not alone.
In an age of HIPAA and SOX and other compliance issues, when bad news (or
embarrassing posts) can spread around the world in a matter of minutes, why
would you want to give employees free rein to have their say?
But letting people blog doesn’t have to mean letting them have free rein.
Not when you use Compendium as your blogging platform.
With Compendium Blogware, you maintain complete control over each and every
blog post through a secure, step-by-step approval process. Administrators serve
as gatekeepers, sending the good stuff out into the world, while keeping other
content out of the public eye.
With this safety wall in place, you can let employees write their blogs,
generating keyword-rich content that helps raise search engine rankings -- and
your company’s profile.
Stop worrying.
Boost your SEO by blogging
If you’re like most marketers, you like paid search. You like the
immediacy and accountability.
Organic search, on the other hand, is a mystery. It takes time, it’s
harder to measure…and yet it delivers an exponentially higher ROI!
Your challenge as a marketer is improving your organization’s SEO so you
can improve your search ROI.
Now you can, because Compendium automatically organizes your content in a
way that’s ideal for search engines to crawl, index and serve up to
searchers.
Imagine it: By setting up your organization to blog, you’ll be creating a
continual stream of keyword-rich content. And that fresh, topical content is
the very stuff that helps you win in the organic search results.
Your company is full of ideas and information and people who’d like to
blog. They just need an outlet. With Compendium, you can tap into your
company’s brainpower to maximize your online presence, with the peace of mind
that comes with administrative checks-and-balances.