Company Profile: Fairytale Brownies
- Direct-mail gourmet brownie business, baking over 2.5 million brownies annually.
- Blogging Since: June 2008
- Over 10,000 visits within first 6 months
- 110 orders from blogs at an average of $54 per order within first 6 months
In Their Own Words:
"Within six months of active blogging, we’ve seen tremendous results. Our natural search results have improved dramatically, we’re getting more web traffic, our catalog requests and email signups have increased, and we’re converting new customers right from the blog page." - David Kravetz, Co-Founder
"We’ve increased unique and return visitor traffic to our main e-commerce web site brownies.com which has resulted in increased online sales, increased catalog requests and we’ve earned quite a bit of publicity from our blogs. Because of the positive return on investment, our blogs have become a permanent part of our online marketing efforts." - Hilary Lee, Web Designer
Return on Blogging » Fairytale Brownies
