Cast a large net in search and get found.

According to the Pew American Internet Study, search is now tied with email as the number one online activity. 91% of Internet users search regularly.

What does this mean for marketers? It means that a significant key to your success is being found when someone is searching across a wide spectrum of keyword phrases that are relevant to your business.

Ask yourself these questions:

• Do you want to drive demand for your organization’s product or services?
• Do you want to start personal relationships with prospective customers?
• Do you want to acquire more customers?

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